1974: What’s It Like Out There? by Edmond Hamilton

June 11, 2008

This book has something you don’t see in contemporary scifi: a cigarette ad. Between pages 128 and 129 for Kent Menthols. I haven’t seen such shameless shillery since Ray Bradbury’s Doritos-sponsored novella Something Zesty This Way Comes. This crass commercialization of an otherwise fine collection of stories left me cold. Almost as cold as a delicious glass of Mug Root Beer. Put a Mug In Your MugTM!

On a scale of military ad mascots ranging from Cap’n Crunch to Colonel Sanders, this book is: Sergeant Pain, Anacin’s Migraine-Inducing Drill Instructor.

"The aliens are attacking!" cried the captain....

...."Got a light?"


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